Post by account_disabled on Dec 20, 2023 23:20:29 GMT -5
“HR marketing” It's especially very surprising when you look at the map of France. Searches for these 2 expressions are very local. Here is the card for “employer brand”: and the card for “HR marketing”: I don't have a particular explanation, but I am surprised on the one hand that the “employer branding” subject only concerns 6 regions and on the other hand that the “HR marketing” subject only concerns the island of -France. Certainly, Ile-de-France concentrates 24% of French companies (source key figures for the Ile-de-France region, CCI Paris IDF, June 2018), but I am surprised that, according to Google, there is no almost no research on this subject outside this area.
Employer branding and HR marketing on the Internet in France: the figures In terms of figures, “employer Email Data brand” is 3,400 requests per month on average in France (just this expression, that is to say without its derivatives such as: “employer brand” or “employer brand definition) . Almost every search generates a click on a result. And it's a subject that Internet users come back to do research on. So Internet users need information and are not limited to a search done once. This is also a query where SEO competition is not very strong. There is no really authoritative page on the subject. Perhaps this is due to the fact that it is a fairly generic request and therefore covers many realities. Clicks are mainly on natural results, few clicks on ads. For “HR marketing”, apart from the figures, the observation is approximately the same. That’s 700 searches per month on average.
There is more than one click per search. Which means either that Internet users have a real need for understanding and will click on more than one link to explore the subject; or that the results proposed are not very relevant and that Internet users are therefore forced to read more than one result. Here again, it is a search that Internet users do more than once and the vast majority of clicks are made on natural results and not on advertisements. Context of the Social Networks / ESN / employer brand study An HR consulting firm contacted me and asked me to audit the presence and social media effectiveness of several ESNs, of different sizes, French or not. The subject is interesting because these companies are clearly in a market under pressure where many skills are rare and where the number of profiles is lower than needed.
Employer branding and HR marketing on the Internet in France: the figures In terms of figures, “employer Email Data brand” is 3,400 requests per month on average in France (just this expression, that is to say without its derivatives such as: “employer brand” or “employer brand definition) . Almost every search generates a click on a result. And it's a subject that Internet users come back to do research on. So Internet users need information and are not limited to a search done once. This is also a query where SEO competition is not very strong. There is no really authoritative page on the subject. Perhaps this is due to the fact that it is a fairly generic request and therefore covers many realities. Clicks are mainly on natural results, few clicks on ads. For “HR marketing”, apart from the figures, the observation is approximately the same. That’s 700 searches per month on average.
There is more than one click per search. Which means either that Internet users have a real need for understanding and will click on more than one link to explore the subject; or that the results proposed are not very relevant and that Internet users are therefore forced to read more than one result. Here again, it is a search that Internet users do more than once and the vast majority of clicks are made on natural results and not on advertisements. Context of the Social Networks / ESN / employer brand study An HR consulting firm contacted me and asked me to audit the presence and social media effectiveness of several ESNs, of different sizes, French or not. The subject is interesting because these companies are clearly in a market under pressure where many skills are rare and where the number of profiles is lower than needed.