Post by account_disabled on Jan 23, 2024 23:34:10 GMT -5
Animated videos are becoming more and more popular as a successful form of marketing, and in fact, there is nothing surprising here. Animations bring us back in time, to childhood, and this makes even if the animation is totally simple, it looks attractive, nostalgic and very dear. Some people consider it as visual art, as there are different types of marketing videos, including 3D, 2D, motion graphics or whiteboards. However, anyone trying to promote their business through animated marketing videos will tell you that creating a random animation is not enough. Even a great video won't work if you don't know how to promote it! What do you need to know? Find out below: Promotional videos should be promoted too! Nowadays it is not enough to create a content and hope that it will be automatically generated in the search engines. In reality, once you've created a marketing video, most of your work should be promoting it on the various social networks. Some of the most popular video sharing channels: The front page of your website (this way you create the possibility for every visitor who opens your page to immediately see the video) Your blog (video posts get more attention than text-only posts, but also improve your Google rankings) Paid ads (this delivers immediate results, meaning .
you can test videos before making them part of your marketing strategy) Social Media (ideal for promoting viral and entertaining videos, as long as the content is interesting enough for people to share it on their profiles) Email (videos in emails incr B2B Email List ease clicks at least threefold and just the word “video” in emails increases the spread rate by 13%) Native ads (using native videos brings a lot of visibility and competition, since they are the first that your website visitors "face". 2. Don't limit yourself to one type of video Animation marketing is often accompanied by explainer videos. Generally these are videos that do not last more than 1.5-2 minutes and give instructions, for example how to use a new product of a company, or a service. But, this does not mean that you should limit yourself only in this aspect and use animated videos only when you want to instruct. Even motivational videos or funny videos get a lot of followers and shares, so create a variety of types of animated videos to achieve your marketing goals. 3. Use animations to explain the development of your brand Animated videos are probably the best way to integrate with your business logo;
color scheme, final brand image, etc. Unlike regular videos, animated videos can be created with a handful of colors and your logo can become animated, with a movement that lasts for a few seconds. Including your brand in animated videos will help you create a different impact and strengthen your brand image in the long run. 4. Create a video series Another advantage of animated videos is that they are not expensive to produce. You just need to hire a staff of professionals and it's much more affordable than producing a video that involves real life action, and with the right tools you can create a series of animated videos. This means you can produce faster, cheaper and more. By producing a lot, it is possible to "secure" followers for a long period. 5. Don't forget the end goal The process of creating animated videos is fun, but do not forget along the way the main goal - to generate leads - to create awareness and spread of the brand, or any other goal of the KPI meter. So make sure animated videos also include the final call just before the end of the video, as most viewers don't watch a video until the end. 6. Use GIFs on social media Animated GIFs are extremely popular on social networks and are one of the most interesting and functional forms of marketing. Make sure they are original, funny and surprising. Like any other content, GIFs should be played smartly, carefully, but the more you practice them, the better you'll understand which ones are preferred and work best.
you can test videos before making them part of your marketing strategy) Social Media (ideal for promoting viral and entertaining videos, as long as the content is interesting enough for people to share it on their profiles) Email (videos in emails incr B2B Email List ease clicks at least threefold and just the word “video” in emails increases the spread rate by 13%) Native ads (using native videos brings a lot of visibility and competition, since they are the first that your website visitors "face". 2. Don't limit yourself to one type of video Animation marketing is often accompanied by explainer videos. Generally these are videos that do not last more than 1.5-2 minutes and give instructions, for example how to use a new product of a company, or a service. But, this does not mean that you should limit yourself only in this aspect and use animated videos only when you want to instruct. Even motivational videos or funny videos get a lot of followers and shares, so create a variety of types of animated videos to achieve your marketing goals. 3. Use animations to explain the development of your brand Animated videos are probably the best way to integrate with your business logo;
color scheme, final brand image, etc. Unlike regular videos, animated videos can be created with a handful of colors and your logo can become animated, with a movement that lasts for a few seconds. Including your brand in animated videos will help you create a different impact and strengthen your brand image in the long run. 4. Create a video series Another advantage of animated videos is that they are not expensive to produce. You just need to hire a staff of professionals and it's much more affordable than producing a video that involves real life action, and with the right tools you can create a series of animated videos. This means you can produce faster, cheaper and more. By producing a lot, it is possible to "secure" followers for a long period. 5. Don't forget the end goal The process of creating animated videos is fun, but do not forget along the way the main goal - to generate leads - to create awareness and spread of the brand, or any other goal of the KPI meter. So make sure animated videos also include the final call just before the end of the video, as most viewers don't watch a video until the end. 6. Use GIFs on social media Animated GIFs are extremely popular on social networks and are one of the most interesting and functional forms of marketing. Make sure they are original, funny and surprising. Like any other content, GIFs should be played smartly, carefully, but the more you practice them, the better you'll understand which ones are preferred and work best.