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Post by account_disabled on Jan 29, 2024 0:49:18 GMT -5
A person must be “digitized” for both offline and online retail. As for marketing trends, Andrey notes that they do not relate to some distant future, but to the reality in which we already live. We share interesting forecasts in the field of marketing for 2024+: Shopping in Ecosystems . We are talking about the opportunity to enrich a person with information as much as possible once, so that it is convenient to take away all 100% of the costs in the sales system.
The FOZZY supermarket chain and the Epicenter Buy Bulk SMS Service hypermarket chain are on the way to building effective ecosystems. Introduction of AR technologies that will make shopping more convenient and realistic. Ensuring instant delivery . It's not just about delivery, but about organizing the process itself so that it is where it is needed, and the way it is needed. Promotion thanks to live commerce . The growing popularity of collaboration with influencers and live broadcasts with bloggers.
Sales in the process of life . The modern consumer is less and less willing to spend hours wandering around a store to purchase something. That is why the popularity of “on the fly” sales will grow, that is, I saw and immediately bought. In particular, great attention will be paid to visual sales. The emergence of new business models . For example, prime subscriptions, new payment methods, etc. Voice search will also grow in popularity. Tokenization .
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