|
Post by account_disabled on Mar 9, 2024 3:38:02 GMT -5
Analyze it before doing keyword research Credits Hubspot.com We have three well-defined user states: Awareness: when a problem or opportunity is revealed to the user Consideration: when the user gives a name to the problem or opportunity Decision: when the user seeks the solution to the problem or opportunity Similarly we could interpret the user's journey from a symptom to finding something with the FunnelMrx : Keyword analysis:
FunnelMrx - Merlinox's SEO Funnel We have different user Japan WhatsApp Number Data moments, with different needs and different ways of searching the web . The questions we can ask ourselves are: Can I be a resource for that user at all times? Do I have general information on symptoms? Do I have information on the type of solution? Do I have content that supports the decision? By answering these questions we are already able to create - even before the keyword analysis
Containers of ideas , which will then have to be verified for contextuality and (importantly) for organic traffic and level of competition . Keywords and Abstraction Vectors Let's abandon the basics of inbound marketing for a moment to return to the drier terrain of keyword analysis. In concrete terms, what we could do is start from a keyword and create abstraction vectors for the definition of subsequent keywords. Let me try with an easy example.
|
|