Post by mramraj5235 on Apr 30, 2024 0:50:09 GMT -5
it is important to influence the opinions of people who directly interact with the company. Their priorities depend on the specifics of the relationship with your brand. To make it more convenient to find a common language, it is better to divide all interested persons and organizations into 4 target groups: Regulatory This group includes those who establish the rules for the functioning of the company and have the opportunity to limit its activities or, conversely, stimulate it: state regulatory authorities, shareholders. Functional First of all, these are personnel, as well as suppliers, service organizations and all those who ensure the operation of the company. Diffuse This includes the media and public organizations - for example, environmental activists or animal protection societies. Consumer These are clients and potential buyers.
Each group needs to be worked separately. There are different options: through Czech Republic Phone Number List personal communication, in-depth interviews, questionnaires, focus groups. Collect information about what respondents think needs to change in the company's operations or organizational structure. After analyzing the data obtained, develop measures to improve your reputation. The company should always be open to dialogue with representatives of target groups. Company image There is another concept related to reputation - the image of the company. This is a subjective opinion about the company that consumers form based on data from the media, advertising, notes on social networks, and reviews on the Internet. When forming an image, expert assessments are rarely taken into account; the emotional component is much more important.
Since emotions play a big role in the formation of an image, it easily changes in one direction or another. To create a positive image, organizations cooperate with the media, bloggers, and maintain pages on social networks. There are two types of image: internal and external. Internal image includes: The personal brand of the first person or the brand of the company itself. A striking example is Steve Jobs, who for a long time personified Apple. Even when he passed away, the company's management tried to perpetuate the memory of its founder. However, many large corporations still prefer to focus on the company brand. Few people are interested in the management of McDonald's, but the company's style is recognizable all over the world. Steve Jobs Personnel image. The competence and politeness of the employees in the company uniform leaves a very pleasant impression. The style of clothing and behavior must correspond to the specifics of the business. Corporate culture. Social guarantees, cohesion, and an atmosphere of mutual assistance in the team are important.
Each group needs to be worked separately. There are different options: through Czech Republic Phone Number List personal communication, in-depth interviews, questionnaires, focus groups. Collect information about what respondents think needs to change in the company's operations or organizational structure. After analyzing the data obtained, develop measures to improve your reputation. The company should always be open to dialogue with representatives of target groups. Company image There is another concept related to reputation - the image of the company. This is a subjective opinion about the company that consumers form based on data from the media, advertising, notes on social networks, and reviews on the Internet. When forming an image, expert assessments are rarely taken into account; the emotional component is much more important.
Since emotions play a big role in the formation of an image, it easily changes in one direction or another. To create a positive image, organizations cooperate with the media, bloggers, and maintain pages on social networks. There are two types of image: internal and external. Internal image includes: The personal brand of the first person or the brand of the company itself. A striking example is Steve Jobs, who for a long time personified Apple. Even when he passed away, the company's management tried to perpetuate the memory of its founder. However, many large corporations still prefer to focus on the company brand. Few people are interested in the management of McDonald's, but the company's style is recognizable all over the world. Steve Jobs Personnel image. The competence and politeness of the employees in the company uniform leaves a very pleasant impression. The style of clothing and behavior must correspond to the specifics of the business. Corporate culture. Social guarantees, cohesion, and an atmosphere of mutual assistance in the team are important.