Post by lizaseo11 on Nov 9, 2024 22:46:45 GMT -5
Welcome readers to our blog! As you know, the main directions in SEO include external and internal optimization of the site. Controversial issues arise in both the first and second cases. Today we decided to touch upon the issue of internal optimization, namely, optimization of pages and content on it.
How important is optimization? Should you pay attention to the length of the text, the number of keywords, monitor the density of the keywords and the percentage of anchors on internal pages?
All of the above was an axiom of On-Page SEO and implied the need to implement. Until October 9, 2018, when John Mueller, an official representative of Google, stated that none of this matters.
Content Quality Indicators: John Mueller's Take
Google's John Mueller said that anchor text percentage, keyword density, content length, and number of incoming and outgoing links do not play any role in determining a page's ranking in search results.
John Mu
Considering that the search engine primarily shopify website design determines the quality of the content on the page, and based on these factors, inclusively evaluates the relevance of the page for the search results for a specific request, the question arises: what does the search engine consider in this case to be indicators of content quality and On-Page SEO? What factors allow us to establish that a particular page is of high quality from a technical point of view?
Opinion of users and SEO specialists
There has been a discussion on this issue on SE Roundtable from many experts. Here is what one user noted:
John also said that links should not be added to disavow unless the search engine has imposed sanctions on the site. John also said that the length and structure of the URL does not affect optimization. John also said that the importance of the crawl budget is also greatly exaggerated. If John did not work at Google, but was an ordinary SEO specialist, I would say that he is a bad SEO specialist.
All of this really doesn't matter unless there's context. You can buy 1,000 links on Fiverr and it won't matter. You can write 10,000 characters of content that doesn't provide any useful information or answer. The same goes for anchors. The most important thing is context.
Similar answers were provided by other experts.
What conclusion can be drawn? In this case, there is only one conclusion: all of the above indicators are indicators of content quality only if the context and quality of the content itself are preserved .
Research on the issue
A study conducted on 1 million web pages showed the following results:
The number of referring domains to a page remains an important ranking factor:
05Number Of Referring Domains Line
There is also a strong correlation between the length of content and its positions in search results:
022Content Total Word Count Line
And URL length matters too! The length of a page's URL has a direct correlation with its position in search results:
06Url Length Line
Keyword density really doesn't play a huge role in ranking, but having keywords in the title, description, and H1 is a must.
At the same time, another study provided evidence that the most significant factors in the ranking of sites are behavioral factors:
Ranking Factors
In addition to the above, Ahrefs research shows that external factors (specifically, link mass) matter more than the quality of page optimization:
00Backlink Factors On Page Factors
Conclusions
Is it possible to ignore technical indicators such as content length, anchor text density, number of keywords, and number of incoming and outgoing links? These indicators cannot be ignored, but only if the following conditions are met: the quality of such content is high, the link mass is not spammy, and the content itself provides an answer to the user's question.
Especially for our readers who want to meet the above conditions, we recommend that you read the following articles:
How to Make Content More Persuasive - A guide for those who want to make their guides more persuasive to readers.
What is quality content and how to create it - a detailed guide with the requirements and conditions for creating quality content from the point of view of search engines.
How to make a technical task for a copywriter - detailed instructions with examples of technical tasks for copywriters.
Is it possible to ignore technical indicators such as content length, anchor text density, number of keywords and number of incoming and outgoing links? No, they cannot be ignored, but only if the quality of such content is high, the link mass is not spammy, and the content itself provides an answer to the user's question.
How important is optimization? Should you pay attention to the length of the text, the number of keywords, monitor the density of the keywords and the percentage of anchors on internal pages?
All of the above was an axiom of On-Page SEO and implied the need to implement. Until October 9, 2018, when John Mueller, an official representative of Google, stated that none of this matters.
Content Quality Indicators: John Mueller's Take
Google's John Mueller said that anchor text percentage, keyword density, content length, and number of incoming and outgoing links do not play any role in determining a page's ranking in search results.
John Mu
Considering that the search engine primarily shopify website design determines the quality of the content on the page, and based on these factors, inclusively evaluates the relevance of the page for the search results for a specific request, the question arises: what does the search engine consider in this case to be indicators of content quality and On-Page SEO? What factors allow us to establish that a particular page is of high quality from a technical point of view?
Opinion of users and SEO specialists
There has been a discussion on this issue on SE Roundtable from many experts. Here is what one user noted:
John also said that links should not be added to disavow unless the search engine has imposed sanctions on the site. John also said that the length and structure of the URL does not affect optimization. John also said that the importance of the crawl budget is also greatly exaggerated. If John did not work at Google, but was an ordinary SEO specialist, I would say that he is a bad SEO specialist.
All of this really doesn't matter unless there's context. You can buy 1,000 links on Fiverr and it won't matter. You can write 10,000 characters of content that doesn't provide any useful information or answer. The same goes for anchors. The most important thing is context.
Similar answers were provided by other experts.
What conclusion can be drawn? In this case, there is only one conclusion: all of the above indicators are indicators of content quality only if the context and quality of the content itself are preserved .
Research on the issue
A study conducted on 1 million web pages showed the following results:
The number of referring domains to a page remains an important ranking factor:
05Number Of Referring Domains Line
There is also a strong correlation between the length of content and its positions in search results:
022Content Total Word Count Line
And URL length matters too! The length of a page's URL has a direct correlation with its position in search results:
06Url Length Line
Keyword density really doesn't play a huge role in ranking, but having keywords in the title, description, and H1 is a must.
At the same time, another study provided evidence that the most significant factors in the ranking of sites are behavioral factors:
Ranking Factors
In addition to the above, Ahrefs research shows that external factors (specifically, link mass) matter more than the quality of page optimization:
00Backlink Factors On Page Factors
Conclusions
Is it possible to ignore technical indicators such as content length, anchor text density, number of keywords, and number of incoming and outgoing links? These indicators cannot be ignored, but only if the following conditions are met: the quality of such content is high, the link mass is not spammy, and the content itself provides an answer to the user's question.
Especially for our readers who want to meet the above conditions, we recommend that you read the following articles:
How to Make Content More Persuasive - A guide for those who want to make their guides more persuasive to readers.
What is quality content and how to create it - a detailed guide with the requirements and conditions for creating quality content from the point of view of search engines.
How to make a technical task for a copywriter - detailed instructions with examples of technical tasks for copywriters.
Is it possible to ignore technical indicators such as content length, anchor text density, number of keywords and number of incoming and outgoing links? No, they cannot be ignored, but only if the quality of such content is high, the link mass is not spammy, and the content itself provides an answer to the user's question.