Post by account_disabled on Dec 3, 2023 23:48:30 GMT -5
The proximity criterion We must write to be close to the reader's needs. But what does it mean? Only one thing: produce content for readers and not for us . Perhaps this criterion contains within itself that of reusability and experience, but I believe it goes beyond that. How many times have you felt really close to what you read? I follow many blogs, I have followed others in the past. Blogs come and go, we know this well. Then ask yourself why you abandon one blog and why you start following another. would like to mention one name above all: Chris Brogan . There is a lot to learn from him, both from how he writes and from how he maintains his online presence.
Here, Chris creates content that brings him closer to the reader. As? I'll try to give a three-point answer. Write by telling and telling yourself : in each of his posts and in each of his newsletters there is a story or more than Phone Number Data one. They are moments of his private or working life that intervene in the article. And what does this create? A strong connection that unites him and his readers. Create content exclusively for others : on social media we also share other people's content.
But how many times have we created a tweet just to introduce a person to our contacts by highlighting their main qualities? Never, right? Abandon academic tones : because, precisely, no one is a professor and, even if they were, it has little importance on the web. Write on the same level as the reader, certainly not in terms of language and knowledge, but in terms of attitude and behaviour. Also on Penna blu I talked about how I am dealing with self-publishing , talking about my doubts and difficulties. How do you create content? I'm trying to create them with the three criteria I just described. But I await suggestions and ideas on other valid criteria to use.